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Meet Buddy, Our New Frame Just for Pets

By Aura | August 26, 2021

Sometimes our happiest memories are covered in fur.

When our most precious moments go to the dogs, Aura has a smart photo frame solution specifically designed to keep all members of the family closer than ever before. 

Buddy is a new special-edition smart photo frame that honors our most beloved pets, now available with a percentage of sales going to RedRover, an emergency animal sheltering organization. Right on time for International Dog Day, Aura will contribute $2 to RedRover’s Responders program with each Buddy frame purchase, making for a minimum $10,000 donation.

The team here at Aura is pet-obsessed, so it was important that Buddy put our endless pet photos buried in our phones proudly on display in a smart photo frame to make sharing easy with family and friends.  ​​Plus, there’s a special edition “Biscuit” color and for well-loved photos, a tap of the touch bar on the frame signals a paw print “like” on-screen in place of Aura’s traditional heart reaction. Packaging for the frame also includes a fun pet-inspired gift box design making it the perfect gift for the animal lovers in your life.

“After losing my sweet beagle last year, I realized how important it is to have a place to share endless memories of a beloved pet,” said Gina Buchalter, VP of Retail Sales at Aura. “With the growing number of enthusiastic new pet owners, we’re capturing more moments than ever and cherishing our pets through photos.”

The Buddy frame is all about cherishing moments with our pets. Similarly, RedRover believes that every animal is special and deserves a loving home. 

Through this partnership with RedRover, Aura is able to support pets who are in crisis and in need of a better home. 

With the help of more than 4,000 volunteers, RedRover’s Responders program provides vital emergency sheltering assistance for animals displaced by natural disasters and rescued from other crises, such as puppy mills and hoarding environments.

In 2020, RedRover’s volunteers were able to shelter 428 animals, an incredible accomplishment for an organization of its size. 

"We are so grateful for Aura's support through this special Buddy frame promotion,” said RedRover President and CEO Nicole Forsyth. “Our RedRover Responders program will be able to help more animals displaced by natural disasters or cruelty and neglect cases because of this generous donation." 

For over 30 years, RedRover has provided care to animals through their three landmark programs: RedRover Responders, RedRover Relief, and RedRover Readers.

The RedRover Relief program to-date has provided over $1.5 million in funding for urgent care and emergency COVID-19 boarding financial assistance to support low-income survivors of domestic violence and their pets.

This partnership between Aura and RedRover will ensure that RedRover can continue its mission to keep families and their pets together by leading with care and compassion.

“No pet’s life can be told in one photo,” said Buchalter. “It’s a series of memories with these beloved family members. The Buddy frame offers the opportunity to share as many of those joyous moments as you want with all your friends and family.”

Buddy will be available on auraframes.com and at your favorite retailers, including leading pet retailer Chewy, Bloomingdales, Nordstrom, BestBuy.com, Kohls.com and more starting on International Dog Day August 26. 

For more information about RedRover, visit redrover.org.